Internet brand is the conspiracy among the founders,products and fans.CEO becomes the spokesperson,and fans will spread the Internet brand with the ultimate product experience.When the integration of marketing and products,it will once again achieve transcendence.Lei Jun said:I have been learning from Microsoft in the past 20 years,emphasizing marketing.In fact,a good company does not need marketing,and a good product is the biggest marketing."The biggest characteristic of this era is the fragmentation of information and time,which brings about the impetuous anxiety in people's hearts.People don't have the energy and patience to listen to long speeches.And storytelling can solve the problem.In the past,if a brand wanted to tell a story,it would cost a lot of money.It would need to buy a layout and a period of time.It would not be able to tell if it wanted to.In the Internet age,there are media everywhere.If you like,brands can also have a"private land"-self media.Open thinking flow means volume,volume means component."Where the eyes gather,money will follow."flow is money,flow is the entrance.The value of flow is needless to say.On the one hand,in the era of attention economy,we need to improve the flow of traffic before we have the opportunity to think about the problems behind,otherwise we have no chance to survive.In this case,we need to remember that free is to better charge.
Product sales through different stages,each stage of the seller put forward different challenges.At different stages of the product life cycle,product profits are high or low.At different stages of the product life cycle,products need different strategies such as marketing finance,manufacturing,purchasing and human resources.And he further explained that,for example,semi-automatic washing machine,due to the emergence of fully automatic washing machine,semi-automatic washing machine declined.But in the era of mobile Internet,this view is being challenged.If the product's life cycle eventually declines,so many electronic watches and timers produced in Japan are very accurate.When will Rolex and omega,Swiss watches with less accurate travel time,withdraw from the stage of history?Beverage products emerge in an endless stream.When are Coca Cola and Pepsi going to retire?KFC and McDonald's have been selling these products for decades.When will it decline?In fact,in most cases,it's these outdated theories that ruin products and brands.The product life cycle should be:product development and market incubation period;growth period;maturity period;instability period,which may be decline or growth.